Google adds High Dynamic Range (HDR) video support to YouTube

 Technique  Comments Off on Google adds High Dynamic Range (HDR) video support to YouTube
Nov 162016
 

For some millennials, YouTube stars are more important than popular pop musicians or famous Hollywood actors. Older folks may not understand this phenomenon, but it actually makes a lot of sense — YouTube is a platform where many young people spend their time.

Today, Google announces that it is making YouTube even better. The service can already stream video in 4K, and is available on countless devices, but now the videos are gaining High Dynamic Range (HDR) support too. This means the content will be presented with better contrast and more vibrant colors. Of course, the benefits will only be relaized with displays that support HDR.

“Starting today, you can watch YouTube videos in HDR on supported devices, such as HDR TVs with the new Chromecast Ultra, and soon on all 2016 Samsung SUHD and UHD TVs. If you’re using a device that doesn’t yet support HDR, don’t worry, videos will still play in standard dynamic range. As more HDR devices become available, YouTube will work with partners to enable streaming of the HDR version”, says Steven Robertson, Software Engineer, Google.

Robertson also shares, “any creator can upload HDR videos to YouTube. To make sure creators can tell awesome stories with even more color, we’ve been working with companies across the industry. We’ve worked with the DaVinci Resolve team to make uploading HDR just as simple as SDR videos to YouTube. We’ve also outfitted the YouTube Spaces in LA and NYC with all the gear needed to produce great HDR content”.

Google shares the above side-by-side images to show the potential benefits. As you can see, the HDR image on the right is more detailed and vibrant, while the simulated SDR image on the left looks washed-out.

Want to check out some HDR content now? Google shares the following YouTube playlist that contains videos that are already compatible.

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betanews

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Sep 252015
 

news-feed-video

360-degree video has arrived on Facebook.

The social network is beginning to add the immersive videos to the News Feed, the company announced Wednesday. The videos will be viewable from the web and from Facebook’s iOS and Android apps.

The videos, first announced at Facebook’s F8 developer conference, are filmed with a special camera setup that captures q full 360-degree view of the scene. Much like the 360-degree videos on YouTube, you can change your view of the video by dragging you finger (or cursor, if you’re on a browser) around the screen or holding your phone at a different angle.

The videos will be available on the web and Android app first and will roll out to the iOS app “in the coming months.”

Facebook is partnering with a select group of publishers on the videos — including Disney and Lucasfilm, GoPro, Vice and Saturday Night Live — to start but says it will open up the videos to more people “who are at the cutting edge of exploring this medium” in the next few days.

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mashable

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