Nov 142014

In this 2-part webinar, professional photographer and educator Reed Hoffmann provides tips and techniques for capturing spontaneous HDR exposure brackets and merging, aligning de-ghosting and tone mapping them using the HDR Express 3 stand alone application and Adobe Lightroom plug-in. This Webinar was originally recorded on Nov 11, 2014.



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Nov 072014


Webinar Registration

In this free webinar, professional photographer and educator Reed Hoffmann demonstrates how to make the best of any high contrast situation. Learn how to overcome challenges that previously would have made it almost impossible to produce a good HDR photo without a lot of advance planning and special gear. Get the best results from scenes with moving objects, when you don’t have a tripod handy or have a camera that only supports 3 auto exposure brackets.

This Webinar will cover:
– How to evaluate a scene and determine if HDR is required
– How to choose the proper exposure brackets
– How to avoid common mistakes during capture
– How to choose the ideal set of images to merge
– How to use the HDR Express 3 standalone application and Lightroom plug-in
– Which merge options work best for different scenes
– How to process 32-bit color images in HDR Express 3 and create presets
– Options for saving your work in HDR Express 3

Who should attend? – Photographers and enthusiasts new to HDR or interested in learning about new tools and techniques. Existing customers who are currently using HDR Express 2 and considering upgrading to version 3.

About Reed:
A professional photographer for over 30 years, Reed Hoffmann’s career has ranged from newspapers to commercial work to teaching. He’s been shooting digital since 1996, and since then has helped nearly 50 organizations convert to digital, created numerous instructional photography and workflow programs and produced and taught the Nikon School of Photography. His clients have included Nikon, Lexar, Best Buy, the New York Times, Microsoft, NBC, Reuters, the Associated Press, Mark Burnett Productions and USA Today. Reed’s won many national awards for his photography and been named a Microsoft Icon of Imaging, Nikon Legend Behind the Lens and Lexar Pro Elite photographer. He’s led dozens of hands-on photography workshops all over the world and writes instructional stories on photography at

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Jul 312014
Tuesday, August 15 – 4pm CDT (2pm PDT, 5pm EDT, 9pm UTC,)

It can be difficult to know where to begin your workflow when post processing a photograph. But, did you know there is an infallible technique that you can employ right now to check your post processing? Join Blake Rudis, host of EverydayHDR, as he demos this technique using photoshop and Topaz, producing captivating results!




May 252014

In this webinar photographer Richard Sisk demonstrates how to create stunning HDR Panoramas using the new Pano Prep Batch Processing feature in HDR Expose 3.1 and 3rd party stitching applications.



Feb 142014

Using size-based technology, Topaz Simplify eliminates unwanted image features. By selectively removing unnecessary image details, Simplify not only helps you clean up your images, but also gives you the tools to create an original piece of art in just a few clicks. With Simplify, you can achieve a variety of creative art effects including watercolors, textured oil paintings, charcoal drawings, line art, and photorealistic paintings. Join Nichole Paschal, photographer and Topaz Marketing Specialist, as she introduces Topaz Simplify and demonstrates how to give your images a creative edge.


Topaz Labs Simplify

Yosemite Spring

 This is my first attempt using Topaz Labs Simplify. Not too bad, if I do say so myself!sig10000r

Nov 072012


Coupon Code for Unified Color software:


Or click below to receive your “HDR360pro” discount automatically:

Unified Color 

HDR Express 2 »

Apr 272012

This is obvious but essential. As tempting as it may be to shoot free hand (or from the hip),if you want good, sharp HDR images you need to stabilize your camera. Ideally, use a sturdy tripod, or in a pinch, set the camera down on a solid surface.



Second, some of your over exposed frames need to capture shadow details and you may actually be shooting at shutter speeds so long that you can have difficulties holding the camera steady. So in addition to creating problems aligning frames that shifted due to the camera changing position between frames, you may also have frames that are blurry due to long exposure times. These will have a negative affect on the merge process and image sharpness.In addition to a sturdy tripod or solid surface to mount the camera, you will also want to minimize any movement caused by you touching the camera between shots. This can be accomplished a number of ways, the easiest of which is to use the self timer or a cable release trigger to fire the camera. Another option that several professionals use is Promote Remote This device plugs-in to your camera and actually takes over the bracketing and exposure controls. This is a huge benefit for Canon shooters with cameras that only support 3 shot bracketing.Of course if you really want to get picky and you are shooting with a D-SLR, you’ll mount the camera on a weighted tripod with a sturdy ball head, put the camera in Mirror-Up mode and use the cable release or Promote Remote to fire the camera. This adds an extra delay between the moment the mirror goes up and when the shutter opens, reducing any additional vibration caused by the mirror flipping up and down.Don’t forget, if you are using Vibration Reduction, Image Stabilized or Steady Shot lenses, turn this feature off when the camera is attached to a tripod. You don’t want to induce lens movement when the camera isn’t moving.There are some promising new camera and sensor technologies on the horizon that will allow for very fast sequential exposures that may eventually get us to the point of having a virtual 1-click HDR series that can be captured freehand without the need for a tripod. Until then, its better to not hold your breath and just use the reliable tripod.


Feb 062012



HDR Expose 2

HDR Expose 2 »

Coupon code: “HDR360pro” saves 20% on HDR Expose 2!

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Feb 062012

“This week it was a real thrill for me to host a live webinar with photographer Richard Sisk to talk about HDR panoramic photography. Richard has been shooting panos professionally for many years and was able to share some of his legacy work as well as tips and techniques for creating digital HDR panoramas.”

John Omvik, Vice President of Marketing, Unified Color Technologies

HDR Panorama Photography with Richard Sisk Parts 1 &2 recorded on 1/31/2012

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“In this next tutorial photographer Richard Sisk shares his tips and techniques for creating stunning HDR Panoramas. In part 2 of 2 Richard demonstrates how he processes his stitched and merged 32-bit HDR Panoramas using HDR Expose 2.”

John Omvik, Vice President of Marketing, Unified Color Technologies

This presentation looks best in full screen.



Save 20% on the new HDR Expose 2 by clicking the link below:

HDR Expose 2 »

Coupon code: “HDR360pro” saves 20% on HDR Expose 2.

Download the free trial now!

Dec 102010

Sekonic manufactures great light meters. I have used them for years. Register for this free Webinar.

Sekonic Blog | Control Light