Photography-centric social network 500px has released a new app designed to help photographers land jobs. Called RAW, this iOS app enables users to sign up for a marketplace that will notify them of companies or individuals looking to hire a photographer.
In addition to its matchmaking capabilities, 500px’s RAW app is a powerful editing service, enabling RAW-formatted files to be captured, edited (including filter application), and uploaded to the social network, where they can be licensed and shared. Photographers can also create, export, and attach model releases, eliminating some of the paperwork.
Users will have access to all the professional editing capabilities right away, and the “photography on demand” feature will be rolled out “soon.”
Since its launch in 2009, 500px has been a photo community that differentiates itself from Flickr, Google, and others. It’s a place where professional-style images are not only shared, but also made available for purchase and licensing. To enhance the overall user experience, the company has released a number of updates — such as a smarter search feature that includes a way to browse photos by color or design. But this new app is focused on addressing the needs of content creators.
“500px is one of the largest global photography communities in the world. In addition to our already established licensing business, there is a huge demand in the market to leverage our user base for custom work,” said Andy Yang, 500px’s chief executive. “RAW will be the conduit for photographers to secure gigs directly from brands and a completely new way for photographers to make money by doing what they love, including many more options for post-processing after the shoot.”