Oct 072015
 

The Technicolor Corporate Archive was gifted to George Eastman House in 2009. The archive’s notebooks, dye bottles, research files, cameras, and printing equipment supplemented the museum’s existing holdings of vintage Technicolor cameras and Technicolor film negatives, including the color separation negatives for Gone With the Wind and The Wizard of Oz.

George Eastman House holds unparalleled collections of photographs, motion pictures, cameras and technology, and photographically illustrated books, totaling more than four million objects. A world leader in film preservation and photograph conservation, Eastman House educates national and international archivists and conservators through its academic and archival training programs. The museum’s film preservation strategies focus on the forgotten works of early cinema and on orphan films that would otherwise be lost through chemical decomposition. Established as an independent nonprofit institution in 1947, it is the third largest film archive in the United States and the world’s oldest photography museum. The museum is located in Rochester, New York, on the site of the National Historic Landmark house and gardens of George Eastman, philanthropist and father of popular photography and motion picture film.

Read More:

eastmanhouse.org

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Apr 042015
 

 Learn more about Unified Color HDR software:

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Nov 142014
 

In this 2-part webinar, professional photographer and educator Reed Hoffmann provides tips and techniques for capturing spontaneous HDR exposure brackets and merging, aligning de-ghosting and tone mapping them using the HDR Express 3 stand alone application and Adobe Lightroom plug-in. This Webinar was originally recorded on Nov 11, 2014.

Download the Free trial or Buy it Now

Oct 312014
 

In this tutorial John Omvik demonstrates the basic Adobe Lightroom workflow using the HDR Express 3 plug-in with the full workflow to produce natural looking tone mapped images from high contrast (HDR) scenes.

To purchase HDR Express 3 with your HDR360pro discount,
please click the image below:

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Oct 312014
 
Please click the image below to download the free trial version:

Express-3-Email-Blast_pt-v4-670

 

To purchase HDR Express 3 with your HDR360pro discount,
please click the image below:

express3_box_prodpg

HDR Photography Beyond Your Imagination

Capturing a high contrast scene has always vexed photographers. We’ve all tried neutral density filters for landscapes and lighting equipment for interior shots in order to balance the wide range of light levels in our scenes. The results could be good but the work to get to the final image was intense. No longer!

Capturing high contrast scenes is now as simple as shooting three or more images of varying exposures and then merging those images into one high dynamic range file that reveals all your shadows and highlights. The magic is done with HDR software. But, not all HDR software is created equal.

Previously, HDR applications performed their contrast manipulation or “tone mapping” by creating an 8-bit or 16-bit image. Using an 8-bit or 16-bit file to create a large, high dynamic range file significantly reduces the file’s dynamic range, clips its color range and degrades the precision of image data.

That’s why we created our stand-alone HDR applications HDR Expose 3, HDR Express 2 and the Photoshop plug-in 32 Float v3. These are the only HDR applications that merge multiple exposures into a full 32-bit file using our patented Beyond RGB™ color model. And, most importantly, these are the only HDR photo editing applications where all tools and operations work in 32-bit, floating-point precision.

Creating an HDR Image – One Click or Total Control

HDR Expose 3 and HDR Express 2 use powerful image alignment algorithms to create an HDR image from multiple exposures. The resulting 32-bit image is then ready to have its wide contrast range adjusted to fit into the contrast range of your output device. Unlike other HDR applications which “tone map” their 8-bit or 16-bit image into a useable range, our applications take all the valuable data in your HDR image and “dynamic range map” it into a file that retains naturally clear highlights, vibrant mid-tones and beautifully open shadows.

HDR Expose 3 and HDR Express 2 can do this for you with a single click using the Dynamic Range Mapping tool. And, with HDR Express you have additional one-step tone mapping and style preset buttons. You can also choose to have full control over the mapping process by individually adjusting the image’s dynamic range, brightness, highlights, shadows and saturation. With these powerful tools you can dial in a beautifully natural HDR image or a highly stylized image depending on your artistic vision.

Advantages of Working in 32-bit Mode in the Beyond RGB Color Space

In digital photography the colors and brightness of each pixel are recorded as binary numbers. Depending on the power of your image editing application the numbers used to describe those pixels are restricted to 8-bits (256) or 16-bits (65,535). Naturally, the more numbers you have available to you the more variation you can describe in each pixel. The more variation that you can describe, the richer and more detailed your digital image will be.

Because color information is restricted to at most 16 bits in the RGB space used in most image editing applications and output devices, RGB is inherently a restricted color model — it is a restricted color space that cannot describe all the colors that can be seen by the human eye.

Imagine the tonal variations available to you by working in 32-bit, floating point mode in the Beyond RGB color space, the basis of HDR Expose 3, HDR Express 2 and 32 Float v3. The Beyond RGB color space brings all the colors your eye can see to the task of creating your HDR photography image.

Because the 32-bit floating point Beyond RGB color model is not based on the RGB model, the brightness and contrast changes made to your image in HDR Expose 3, HDR Express 2 or 32 Float v3 will not alter your original colors as you would in an 8-bit or 16-bit program.

In fact, every tool and operation in HDR Expose 3, HDR Express 2 and 32 Float v3 always works in the high-precision 32-bit floating point mode. This is why many pro photographers are using HDR Expose 3, HDR Express 2 and 32 Float v3 to perform non-color-destructive brightness, contrast and color adjustments to their non-HDR images. These pros create their images from RAW camera files and save out their files in 32-bit format as a base reference file before moving on to Photoshop or other programs for further editing. Why lose data before you have to? Why lose data at all?

It’s time for you to try HDR imaging and discover the beauty in a high dynamic range image and then working with that image in full, non-destructive 32-bit floating point mode. Download a free, 30-day trial version of HDR Expose 3 or HDR Express 2 today and experience the beauty of true HDR photography.

Aug 282014
 

“We often visit Flickr to see what’s new in HDR photography. As you know by now, we’re into natural HDR. So, when we do a search on “HDR Expose 3″ we’re often gratified to see the inspiring images created by users of our software. Here are three great examples of what’s on Flickr right now. Click on the image to be taken to the photographers Flickr page.”

To view full article please click the link below:

UNIFIEDCOLOR

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Save with coupon code “HDR360pro”

Aug 282014
 

“You have a powerful idea for a photography project, but not all the funds you need to make it happen. Sound familiar? The great news is there are many foundations, non-profits and private companies alike, who are willing to fund worthy photographers based on talent and project goals. Some offer grants for photojournalists who expose social injustices; others focus on editorial photographers who tell long-form stories.”

To view full article please click the link below:

PETAPIXEL

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Aug 042014
 

“One of the features in HDR Expose 3 our customers tell us outperforms our competition is the Merge Key Frame feature that makes de-ghosting amazingly accurate. In this image, taken after sunset, of a young couple drinking in Half Dome at Yosemite’s Glacier Point gives a great illustration. In the middle of frame of the three-frame bracket sequence the young woman on the right turned her head to look at her boyfriend. I selected a frame where she was looking at Half Dome as the key frame and Expose 3 eliminated the movement. Really neat!”

– John Santoro

“The following image,  of Half Dome at sunset, shows HDR Expose 3 delivering truly natural HDR processing results.”

To read full article please click the link below:

unifiedcolor logo

Couple-At-Half-Dome-570

Image by John Santoro

To download the trial version or to order, click here or on the image below.
Be sure to enter discount code: “HDR360pro” to save 10% on HDR Expose 3.1

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May 252014
 
Click the image below to view the Immersive HDR panorama:

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May 252014
 

In this webinar photographer Richard Sisk demonstrates how to create stunning HDR Panoramas using the new Pano Prep Batch Processing feature in HDR Expose 3.1 and 3rd party stitching applications.

May 122014
 

HDRexpose3.1

 

unifiedcolor logo

Belmont, CA (PRWEB) May 12, 2014

Unified Color Technologies, the experts in high dynamic range imaging (HDR), today announced HDR Expose 3.1, a significant update to its standalone HDR image processing software. HDR Expose 3.1’s newest features, including faster merge and alignment tools, improved de-ghosting algorithms, a new panorama batch processing assist mode and a redesigned merge dialog, are designed to optimize any photographers’ HDR workflow and efficiently produce, high-quality, true color HDR images.

“I have been photographing panoramas commercially for over 20 years,” said Richard Sisk, founder of Richard Sisk Productions. “Whether shooting film or digital, creating accurate reproductions of high contrast scenes has always been a challenge. The new Pano Prep Batch Processing feature of HDR Expose 3.1 not only provides a big productivity boost, but also helps me achieve the best quality results using my RAW image files and Unified Color’s 32-bit Beyond RGB HDR workflow. With HDR Expose, I am able to create universal tone mapped 16-bit TIFF files for each panel of the scene, that I can then stitch together for seamless results, using my favorite panorama software.”

“We have consistently worked to change photographers’ views of HDR image processing and introduce new tools for unlocking creativity,” said John Omvik, vice president of marketing for Unified Color Technologies. “The strike against HDR photography has been that the process of creating the most high quality images was time-consuming and stressed the resources of even the most powerful computer systems. We developed HDR Expose 3.1 to make HDR processing faster, smoother and simpler, and to stretch the boundaries of what’s been thought possible in the past.”

HDR Expose 3.1’s full features include:

New Panorama Batch Processing assist mode – HDR merge individual panels of a panoramic scene and tone map them as a group to provide even, consistent output that can be stitched into a wide panorama (or 360° panorama using 3rd party applications)
Faster Merge & Alignment – Seamlessly merge images up to 35% faster* than in previous versions
Improved de-ghosting algorithms – New manual controls offer more flexibility minimizing noise and removing ghost artifacts from moving subjects
Redesigned Merge dialog – Makes grouping images for the merge process and selecting key frames easier than ever before
DNG source filter option – Now filters DNG files separately from other RAW file formats
Bug fixes and other optimizations

Read more: 

 

Nov 292013
 

 New Panorama Prep Batch feature is on the way!

Creating an HDR panorama can be difficult… The big problem is that nearly all HDR software calculates HDR tone mapping by measuring the white point and black point within a set of bracketed set of images. When creating an HDR panorama you will have several bracketed sets and since each set may vary in this regard, the resulting panorama stitch will produce inconsistent results. Now for those of us who create panos, Unified Color is planning to release an update to HDR Expose 3 that will solve this problem. The software will look at an entire folder of bracketed images, find the panoramas and calculate an overall white and black point for each pano as the basis for tone mapping.  Once rendered you stitch the images in Photoshop CC, Autopano Pro, PTGui, etc. Stay tuned for more information about this.

I have had the pleasure of trying this exciting new feature!

It’s Coming Soon as a free upgrade!

Here is a sample:

© 2013 Richard Sisk

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Coupon Code: HDR360pro
HDR Photography | Photo Editing Software & Programs by Unified Color

Oct 292013
 

hdr-expose-32-float-3

Unified Color to add HDR pano processing in HDR Expose 3.1

Creating an HDR panorama can be difficult… The big problem is that nearly all HDR software calculates HDR tone mapping by measuring the white point and black point within a set of bracketed set of images. When creating an HDR panorama you will have several bracketed sets and since each set may vary in this regard, the resulting panorama stitch will produce inconsistent results. Now for those of us who create panos, Unified Color is planning to release an update to HDR Expose 3 that will solve this problem. The software will look at an entire set of bracketed images and calculate an overall white and black point as the basis for tone mapping.  Stay tuned for more information about this great new feature from Unified Color.

HDR Photography | Photo Editing Software & Programs by Unified Color

Sep 232013
 

This VR Tour HDR image was processed in HDR Expose 3 from Unified Color.

HDR Photography | Photo Editing Software & Programs by Unified Color

By the way, you can click full screen after the “Little planet” introduction. Be sure to have your speakers on…

 Thanks to Robert Barnes for posting a link to this VR Tour on his fine blog:

BGB • BARNES GALLERY BLOG | Behind the Scenes at Barnes Gallery

Thanks also to John Santoro for posting a link to this VR Tour on the Unified Color Website and Blog:

A Fantastic VR Minute – HDR In Motion

VR Tour © 2013 Richard Sisk

Aug 072013
 
Getting the Right Light in a Photo – NYTimes.com

Nov 102012
 

Coupon Code for Unified Color software:

“HDR360pro”

Or click below to receive your “HDR360pro” discount automatically:

HDR Express 2 » HDR360pro.com

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Nov 082012
 

This tutorial demonstrates the workflow for creating 32-bit HDR images and tone mapping them and editing using HDR Express 2 export plug-in for Adobe Lightroom.

This presentation looks best at 720p and full screen.

Thanks for watching.

Unified Color 

Nov 072012
 

I think that this is a major advance in HDR tone mapping!

Nov 052012
 

This tutorial introduces Unified Color’s New HDR Express 2 and several of its new and improved features and functionality.

Coupon Code “HDR360pro”

Download FREE TRIAL

This presentation looks best in 720p and full screen.

Thanks for watching.

Aug 272012
 

Save 20% on HDR Expose 2 with Coupon Code “HDR360pro”

HDR Expose 2 » HDR360pro.com