Technicolor at 100: Saturation and Subtlety in Filmmaking

 Cinematography  Comments Off on Technicolor at 100: Saturation and Subtlety in Filmmaking
Jul 082015
 

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By the time Dorothy opened a door onto Oz in 1939, Technicolor — the company that let viewers see the yellow in the yellow-brick road — was already almost a quarter-century old.

This year, it turns 100. The breadth and variety of American films that used Technicolor processes between 1922 and 1955 are apparent in a recent book, “The Dawn of Technicolor, 1915-1935” by James Layton and David Pierce, and a continuing series at the Museum of Modern Art running through Aug. 5.

Technicolor can’t take credit for inventing color; that impulse existed from the dawn of movies. Early silents were commonly shown with hand coloring and tinting. Still, a workable approach to full color long eluded engineers, who had to overcome problems with speed, film stock, illumination, misaligned color components and eye strain.

In some early processes, black-and-white film prints were projected through color filters. Once it became possible to store color on the film print itself, Technicolor set itself apart from its competitors by developing a process that could work for studio filmmakers. Initially, Technicolor’s system recorded only combinations of red and green. Orange photographed well enough, but purple became a muddy brown.

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CES: Technicolor Taking on Dolby Vision With HDR Imaging System

 HDR Digital Cinema, HDR Info, HDR TV, News  Comments Off on CES: Technicolor Taking on Dolby Vision With HDR Imaging System
Jan 082014
 

Click the link below to read the full article in The Hollywood Reporter:

CES: Technicolor Taking on Dolby Vision With High Dynamic Range Imaging System

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Technicolor and Dreamworks Animation’s 4K streaming service

“LAS VEGAS — Technicolor is presenting a high dynamic range (HDR) imaging technology demonstration with an eye toward improving the consumer viewing experience – effectively taking on Dolby’s newly announced Dolby Vision, which is another development aimed at offering higher dynamic range to create better pictures, whether for HD or 4K content.” – The Hollywood Reporter

Technicolor – Technology-driven company for Media & Entertainment

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