If you thought that Samsung‘s Gear VR headset, which was made together with Oculus, was just a temporary distraction for the Korean consumer electronics company, you might have just been proven wrong. At Sundance, one of the most notable film fests in the world, Samsung took the opportunity to announce that it is opening up a studio in New York, located where Samsung’s US marketing team already works in, with the sole purpose of creating immersive experiences. In short, VR content that will most likely blossom this year. Or at least fans and believers of VR would like it to.
Virtual reality is nothing really new. What’s new, however, is the commoditization of hardware that was in the past only available to the most hardcore, or most affluent, of computer scientists. But even back in the day when VR was hyped, the problem has always been the same: the amount of available content, or the lack of it.