Samsung created some buzz during the Photokina show with the upcoming NX1, its new flagship pro/enthusiast mirrorless interchangeable lens camera. It’s chock-full of high-end guts designed to deliver great photo quality, but it’s also touted as a filmmaking camera. The NX1 not only shoots Full HD (1080p), but it can capture both Cinema 4K and 4K Ultra HD (UHD) – the latter being the 4K standard for home TVs. To pitch this feature, Samsung is launching a marketing campaign with actor/filmmaker Joseph Gordon-Levitt and his collaborative production company, HitRECord.
As part of the campaign, Gordon-Levitt, who starred in Third Rock from the Sun and Inception, will direct a short film, In a City, which is “inspired by cities across the globe shot entirely on the NX1 for 4K UHD viewing,” Samsung says. The film will see Gordon-Levitt “take to the streets of cities across the world to explore the rhythm of daily life for the people who live there, capturing the experiences and interactions that give each city its unique character.” It doesn’t sound like an Oscar contender, but it should demonstrate the video quality of the camera.
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