When we consider the economic gap between the have littles and have way mores, the average photographer falls under the former. For those of the have way, way more persuasion, today is a good day. Phase One has released a much anticipated new camera system called the XF, which is accompanied by the new IQ3 series of digital backs, new 35mm and 120mm leaf shutter lenses, and an updated version of Capture One. That’s a big day of releases for any manufacturer (even Nikon, who likes to put out 63 variants of essentially the same camera), but it’s tremendous for a company like Phase One.
The line has been described as, “robust, aerial-grade mechanics, advanced electronics, a new autofocus platform, new modularity options, new software and customizable touch controls,” and President and CEO Henrik Håkonsson wagers it’s like a, “Stradivarius in the hands of an expert.” High praise, but then again from what we can tell so far, deserved.