Photokina is still the world’s leading imaging expo, but changes to its structure and a struggling industry may be pushing participants away. In a press release published to the expo’s website, the trade show’s organizer Koelnmesse revealed that Nikon, Leica and Olympus have all chosen to skip Photokina 2020.
The announcement strikes a grim-but-hopeful note, under the headline “Photokina 2020: An Industry in Transformation, a Decisive Chance for the Future.”
“The imaging industry is currently undergoing massive changes, which also have an impact on Photokina as the industry’s leading trade fair – and this in a dimension never seen before,” begins the text. “While on the one hand the classic camera market reports strongly declining sales and turnover figures, the enjoyment of photography continues to grow – with a positive effect on the demand for pictures.”