Micro Four Thirds Alliance Expands: Venus Optics, YONGNUO & MEDIAEDGE Joining

 Gear  Comments Off on Micro Four Thirds Alliance Expands: Venus Optics, YONGNUO & MEDIAEDGE Joining
Feb 282020
 

The Micro Four Thirds System standard just added a few new members: YONGNUO, MEDIAEDGE and most notably Venus Optics just joined the standard. The latter company is responsible for the well-known Laowa brand. In the year 2008, Panasonic and Olympus originally jointly announced the Micro Four Thirds System. Since then, it has grown to 44 alliance partners, as listed on their https://www.four-thirds.org website.

Lens Collection from the MFT System Standard Group (Credits: Olympus Corporation / four-thirds.org)

Lens Collection from the MFT System Standard Group (Credits: Olympus Corporation / based on an image by four-thirds.org)

Some words about the companies that just joined the formation:

Venus Optics

Venus Optics (i.e. Anhui ChangGeng Optics Technology Co., Ltd., better known under their brand Laowa) is a company that was formed by photography experts and lovers in China in 2013. Since then they have created a wide range of photography lenses with lots of specialized products. Among the newest photography lenses are the Laowa 4mm f/2.8 Fisheye MFT, Laowa 17mm f/1.8 MFT, Laowa 17mm f/4 Ultra-Wide GFX Zero-D and the Laowa 65mm f/2.8 2x Ultra Macro APO. The newest cine lens is the Laowa 12mm t/2.9 Zero-D Cine lens, which according to the company, is the widest t/2.9 lens that unrestrictedly covers full-frame and even vista vision size (larger than full-frame) at the same time. Among these specialty lenses, the brand presumably became best-known for their Laowa 24mm f/14 2X Macro Probe lens (our review here). For more information, feel free to take a look at https://www.venuslens.net

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Yongnuo and Venus Optics Officially Join the Micro Four Thirds Standard

 Gear, Mirrorless  Comments Off on Yongnuo and Venus Optics Officially Join the Micro Four Thirds Standard
Feb 202020
 

The 12-year-old Micro Four Thirds standard just got a nice third-party boost today. In a joint release, Olympus and Panasonic announced that three new companies were officially joining the group: Yongnuo, Venus Optics, and a B2B company called Mediaedge.

Mediaedge isn’t terribly relevant for photographers, but both Yongnuo and Venus Optics have released Micro Four Thirds compatible products before.

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Olympus OM-D E-M1 Mark III Announced – Impressive Stabilization and Photo Features

 Gear  Comments Off on Olympus OM-D E-M1 Mark III Announced – Impressive Stabilization and Photo Features
Feb 132020
 

The Olympus OM-D E-M1 Mark III is a new 20.4MP Micro Four Thirds camera with an impressive image stabilization system that compensates up to 7.5 shutter speed stops when paired with a compatible stabilized lens. There are many professional photographic features such as 50MP handheld High Res shot and Live ND. The improved autofocus works for video as well. The camera records only H.264 8-bit 4:2:0 video internally up at to DCI 4K 24fps.

Olympus OM-D E-M1 Mark III. Source: Olympus

Along with Panasonic, Olympus has been a proud propagator of the Micro Four Thirds system for years. Panasonic, who lately invested a lot into their full-frame L-mount LUMIX ecosystem, has been known for a more video-centric approach to their cameras. Olympus, on the other hand, mostly offered better features for photographers. With the recent announcement of the new Olympus camera from their OM-D line, it seems to continue this trend, although there are some minor improvements in the video capabilities as well.

Nikon, Leica and Olympus are Not Going to Attend Photokina 2020

 Gear, News  Comments Off on Nikon, Leica and Olympus are Not Going to Attend Photokina 2020
Sep 192019
 

Photokina is still the world’s leading imaging expo, but changes to its structure and a struggling industry may be pushing participants away. In a press release published to the expo’s website, the trade show’s organizer Koelnmesse revealed that Nikon, Leica and Olympus have all chosen to skip Photokina 2020.

The announcement strikes a grim-but-hopeful note, under the headline “Photokina 2020: An Industry in Transformation, a Decisive Chance for the Future.”

Stand: Leica, Halle2.2

“The imaging industry is currently undergoing massive changes, which also have an impact on Photokina as the industry’s leading trade fair – and this in a dimension never seen before,” begins the text. “While on the one hand the classic camera market reports strongly declining sales and turnover figures, the enjoyment of photography continues to grow – with a positive effect on the demand for pictures.”

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Olympus OMD EM1 review

 Gear, HDR Info, News  Comments Off on Olympus OMD EM1 review
Nov 022013
 

httpvh://www.youtube.com/watch?v=2JMcx7fM7uE

The Olympus E-M1 is the latest addition to the Olympus compact system camera (CSC) line-up and it’s aimed at professional and enthusiast photographers. It doesn’t replace the Olympus OM-D E-M5, but sits above it.

Olympus hopes that the new OM-D E-M1 will address the needs of Four Thirds users as well as enthusiast Micro Four Thirds users, because it has a dual autofocus system that is designed to work well with both types of lens.

Here Angela Nicholson takes a look at what this camera has to offer. For more information and the hands-on review check out: http://www.techradar.com/reviews/came…