Bentley Motors is synonymous with timeless style, luxury, and affluence. Their cars are still regarded around here in Newport Beach, where every other car is a Porsche, BMW or Mercedes, as a status symbol of the uber-wealthy.
Like Bentley, in terms of the classic and sleek design, Apple also strives to capture that timeless style and elegance in their products. So to highlight the new technology in their updated Mulsanne, Bentley Motors teamed up with filmmaker Austin Reza and Apple to shoot the following short film, Intelligent Design.
Each new Bentley Mulsanne has a dual working station in the back seat, equipped with integrated iPads (because people who own Bentleys don’t actually drive them, they sit in the backseat making multi-million dollar deals while their drivers fight the LA traffic. Duh.) To market this new feature, the team used this new technology to create the film. They shot the first Intelligent Design film on the iPhone 5, and the new film on the iPhones 6 and 6+. Then they assembled the footage with the iPads located in the backseat of the Bentley.