Anyone who takes pictures with their phones (which would be at least half the people on this planet), does so to preserve special moments. That’s what photography is all about, right? The dilemma, when it comes to capturing a special moment with your phone, however, is whether to take a still photo, or to take a video. A still photo captures an instant moment, albeit not always quite well enough to tell the whole story. A video? Often more moments than the people you’d like to share it with would care to see. What Apple has done with Live Photos is to solve this dilemma. Without doing anything different than you’d ordinarily do, Live Photos extends the moment of the capture by combining the best of still photography and video. It allows you to pick up those critical few seconds just before and after the picture is taken, adding delightfully natural elements of wonder and magic to the moment. Bringing it to life in a whole new way.