How Instagram Is Changing the Way Brands Look at Photography, Online and Beyond

 News  Comments Off on How Instagram Is Changing the Way Brands Look at Photography, Online and Beyond
Aug 252015
 

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Call it the “Instagram Effect”—that filtered, shadowed, sharpened, brightened, tilted, faded, structured, saturated way of seeing life through a lens. It’s changed the way people portray themselves and see others.

And it’s having the same impact on brands.

Design teams are beginning to see the benefit of moving away from over-lit, over-staged and generally over-edited photography for their campaigns and instead are favoring a more organic (albeit filtered) look and feel that matches the medium—on Instagram itself, obviously, but also in print and across an array of other media.

“We kind of call it ‘perfectly imperfect,'” said Nathan Iverson, evp and design director at Deutsch LA. “People will call you out pretty easily if your food looks overly propped or overly perfect, because that’s not how it is.”

Read More:

adweek.com

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Why I Made an iOS App for My Personal Photo Portfolio

 Apple  Comments Off on Why I Made an iOS App for My Personal Photo Portfolio
Aug 112015
 

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A few months ago I decided to do something a little different and create an iOS app to present my photography. I had been thinking about it for a while and had a vague idea of what I wanted the app to achieve and how I wanted it to work.

Portfolio websites are great for photographers to showcase their work to potential clients but unless the website has additional content, there is no reason for people to keep coming back. This is why many people add a blog to their website with behind-the-scenes or tips-and-tricks content.

As an avid Instagram user and an app developer I started thinking about the possibilities of a mobile portfolio. In the world of photography, engagement is key, so I chose to take my portfolio and put it on a platform that begs for interaction: mobile. Imagine having your photography portfolio on someone’s phone and the ability to push updates to them. It’s an interesting idea and one that I wanted to experiment with, so I began designing the app.

Read More:

petapixel

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Hyperlapse for the masses – Hyperlapse by Instagram by, Tim Fok

 HDR Digital Cinema, News, Technique  Comments Off on Hyperlapse for the masses – Hyperlapse by Instagram by, Tim Fok
Aug 302014
 

“Consumers and professionals alike are obsessed with fingertip technology, camera and grip equipment is getting smaller and lighter, and smartphones can do just about anything except cook us dinner (in the literal sense, plenty of culinary apps out there!)”

“Last year we were taken by storm by what seemed to be the next fad after time-lapse photography – Hyperlapse. Now, social media snappers Instagram have released a sister app that stabilizes video from your very own smartphone to create hyper lapses.”

To view full article please click the link below:

cinema5d

httpvh://vimeo.com/71501596