Jul 242013
“This new software makes creating HDRs ridiculously simple and painless”
Unified Color Technology HDR Expose 3: Hands-On | Popular Photography 


Jul 242013
“As a professional photographer, my HDR images need to be clean, halo free and color accurate.  
HDR Expose 3 is my go to HDR software because it provides these qualities. 
Without a doubt, HDR Expose 3 & 32 Float v3 share the best tone-mapper in the business.”



Unified Color Technologies, the experts in high dynamic range imaging (HDR), today announced the latest upgrades to its professional-level HDR software lineup. These upgrades improve the HDR workflow and significantly reduce the traditional limitations of HDR techniques, and most notably eliminate the need to photograph static scenes and the absolute necessity of a tripod to steady HDR exposures. New state of the art merge, alignment and deghosting algorithms have made the standalone HDR Expose™ 3 the most powerful and intuitive professional HDR application available. With its comprehensive, 32-bit color editing capabilities, also available in the Photoshop® plug-in 32 Float V3, the upgraded software ensures photographers can realize their vision for the most true-to-life HDR images possible.

The single most frustrating issue cited by HDR photographers, and a major impediment to those adopting HDR techniques, is the complexity of working with multiple exposures. Because the bracketed exposures must be perfectly aligned to prevent ghosting artifacts, often requiring a tripod, HDR was limited to near-motionless scenes. Single pass tone mapping very wide dynamic range scenes to preserve consistent contrast and detail across the whole tonal range, from dark shadows to bright highlights, has also been a challenge for many. To address these pain points, the company’s R&D team have taken its proprietary Beyond RGB™ color technology to the next level, and reengineered the software with an intuitive combination of merge, alignment and deghosting and adaptive tone mapping algorithms that will change the way photographers approach HDR.

In his early testing of the new software upgrades, professional photographer, and author of HDRLabs.com and the new HDRI Handbook 2.0, Christian Bloch, said of the applications, “The true benefit of Unified Color programs lies in their Beyond RGB color technology which always treats color and luminance channels independently from each other. That means colors stay closer to the original capture – oversaturation artifacts, cross-channel pollution, and undesired color shifts simply don’t occur.” says Bloch. “My favorite features are the ability to perform very precise color tweaks and white balance adjustments, while keeping the output in full 32-bit. This is what makes HDR Expose 3 (and its sibling 32 Float v3) mature tools for professional HDR work.”

Key upgrades will ease the planning process behind HDR photography, making the creation of HDR images possible even when a tripod, long a mainstay of the HDR workflow, is not on-hand. While every photographer has their own limitations in terms of shutter speed and ability, they will now be able to create these images without a tripod as long as they are able to capture sharp, rapid-fire exposures. This technological advancement is made possible by a series of breakthroughs, including:

  • New Adaptive Tone Mapping: This new capability automatically enhances control over local contrast, color, and detail retention within the all-important highlight areas of a merged HDR image while maintaining optimal contrast and color in darker areas of the image. This new functionality will be especially welcomed by professionals when  photographing interior and exterior real estate.
  • Upgraded Alignment Capabilities: HDR Expose now offers two completely redesigned alignment options: a fully automatic option with key frame selection and, for the most challenging exposure series, a manual assist option. Powered by redesigned alignment algorithms, the software can detect specific image features and calculate necessary transformations in order to provide optimal fitting and alignment.
  • Reengineered Deghosting Algorithms: HDR Expose will now feature local and global deghosting algorithms to mitigate movement within or through the scene by working off of a key frame (against which all others are automatically compared and analyzed for moving objects.) Users can rely on the fully automatic deghosting default, increase control over the process by choosing optimal key frames, or take full control with powerful local deghosting tools to select individual objects for inclusion or removal.
  • New File Browser: To help manage the multiple exposures, HDR Expose now offers a new file browser functionality that displays thumbnails rather than just file names, and automatically detects and groups exposure brackets for the merge process. For working professionals processing entire HDR shoots, the program also includes a batch merge that can automatically group, merge and apply presets to an entire shoot simultaneously.
  • Improved Color Safe Dodge and Burn Brush: Leveraging the power of the software’s Beyond RGB color space, the dodge and burn brush allows photographers to selectively lighten and darken areas of the image without changing or shifting colors. The new 500 pixel brush is better suited for larger higher resolution files.




May 222013

The easiest and most natural way to make your photos more powerful.

Use cutting-edge intelligent contrast technology to create beautiful photos completely naturally.

Please click the link below for full information:

Topaz Clarity – Flawless Image Definition


This new plug-in is designed to improve the contrast of your images in a selective way and was designed with great flexibility. Clarity can improve almost any image, not just your HDRs!

The price is $49.99, however there is an introductory special price of $29.99 through May 31!

Use coupon code: claritynew (Promotion ends May 31.)

Topaz Labs – Downloads


Use 100+ beautiful and
carefully crafted presets

Spend more time shooting and less time post-processing by applying one of over 100 presets included in Topaz Clarity.

These one-click effects were specially developed and fine-tuned for specific types of photos.

Instantly add extra depth to your architecture images, wedding photos, and everything in between.

Intelligently and dynamically enhance image contrast

Have you ever blown out your highlights by increasing image contrast? You won’t ever again.

Topaz Clarity uses intelligent contrast enhancement technology to increase the impact and depth of your image completely naturally.

This unique approach makes it almost impossible to create artifacts and halos – and gives you more powerful photos with less effort.

Process different parts of your image differently

Give each part of your photo special treatment with smart selective adjustments.

Use unique masking technologies like the Magic Brush and Smart Feather to make sure any

adjustments you make go exactly where they need to go.

Mar 162013

I have been having a blast playing with this new app for the Mac!


Shine was just released by Ohanaware, makers of HDRtist Pro and other fine applications made for the Mac:

Shine :: Enlighten Photos with hyper-realistic effects – Ohanaware

It is so much fun! And, it is only $9.99

Use Coupon Code “HDR360pro” to save 20%!


Download the trial version at ohanaware.com and give Shine a whirl!

Shine Contest!

Send us your best Shine image and win one of three FREE copies for this fun new App for the Mac

Email your entry by April 30, 2013,




In the interest of full disclosure: HDR360pro is an affiliate for Ohanaware.com

Mar 062013
HDR EFEX PRO 2 is $99.95 and $49.95 to upgrade from the previous version.

HDR Efex Pro 2 is a powerful tool that enables professional and amateur photographers to create exceptional natural and artistic images. A complete range of HDR looks, start-to-finish workflow, one-click presets, and precise selective fine-tuning using patented U Point® technology simplify and speed up the process of creating high dynamic range images.


 Nik Software, Inc. | Welcome

Be sure to us coupon code “HDR360pro” to save 15% on any NIK Software product at the NIK store!




Nov 102012


Coupon Code for Unified Color software:


Or click below to receive your “HDR360pro” discount automatically:

HDR Express 2 » HDR360pro.com


Nov 082012

This tutorial demonstrates the workflow for creating 32-bit HDR images and tone mapping them and editing using HDR Express 2 export plug-in for Adobe Lightroom.

This presentation looks best at 720p and full screen.

Thanks for watching.


Unified Color 

Nov 072012


Coupon Code for Unified Color software:


Or click below to receive your “HDR360pro” discount automatically:

Unified Color 

HDR Express 2 » HDR360pro.com

Nov 072012

I think that this is a major advance in HDR tone mapping!


Nov 072012

I have been focusing more and more on motion work and though this Final Cut Pro X Plug-in is not true HDR it does look very useful. By the way the new GoPro 3 Black Edition is an amazing camera which is capable of higher than HD resolution!

GoPro Official Website: The World’s Most Versatile Camera

HDR for GoPro® is a quick and powerful way to give punch to your
GoPro® footage.  Just drag and drop HDR for GoPro® onto your HD HERO2
or HERO3 footage, adjust it to your liking in FCP X, and enjoy.  It
works especially well with GoPro®’s very cool (and free) new Protune


For the next week, HDR for GoPro® will be $39.  After that, the price
will move to $49.

Introducing HDR for GoPro

Here is the coupon code for the $39 price:


Nov 052012

This tutorial introduces Unified Color’s New HDR Express 2 and several of its new and improved features and functionality.

Coupon Code “HDR360pro”


This presentation looks best in 720p and full screen.

Thanks for watching.


Oct 252012


Check out more of Manny’s videos here:

Manny’s Videos on Vimeo

Sep 262012

Black & White HDR On The Road In Spain – Will Austin

Seattle Commercial, Architectural and Editorial Photography – Will Austin Photography

“I have always dreamed of going to Bilbao to see the Guggenheim Museum designed by Frank Gehry so we tacked on a few days there at the end of our trip. Upon arriving we were amazed to see the view from our apartment across the Nervion river, the museum seemed close enough to touch. After taking hundreds of photos in the area the first day, I decided to try a bracketed night shot from the bedroom window. I used my 24mm Tilt-Shift lens to keep the verticals straight and shot 7 one stop brackets. Then I used HDR Express to process from the raw files and later touched up where there was cloud movement around the crescent moon, etc. I really like this image, it is a unique view of the building at an unusual time and there is detail in the shadows and in the brightest areas under the street lights. Also, notice the huge crowd at the far right side, there was a big concert in the park that night!”

Save on HDR Expose 2 by clicking the link below:

HDR Expose 2 » HDR360pro.com

Aug 272012



Save 20% on HDR Expose 2 with Coupon Code “HDR360pro”

HDR Expose 2 » HDR360pro.com

Aug 152012

August Focus Tip: Using the Drama tool in HDR Efex Pro 2 to create style. « Education Blog

 Nik Software » HDR360pro.com

Jul 212012
To read the full article please click the link below:
 Capturing a High Dynamic Range (HDR) Image « Education Blog

Photography Techniques

Truth and Justice

The need to shoot HDR is based on a limitation of the camera sensor to capture all of the information in a scene in a single exposure. The amount of information from shadow to highlight that can be captured in a single exposure is called the “dynamic range” of the camera. The problem is, in many situations the dynamic range of the scene that you are shooting has more information (a wider dynamic range) than the camera can capture in that single exposure. An example of this is when you capture a photo with good exposure in one area, but details are lost in another area. These lost details will either be in totally black or totally white areas of the image, and are referred to as clipped details (see Figure 1-1). The solution to this issue is to shoot multiple exposures at different shutter speeds to capture the full range of information in the scene.

Note that all of the information is pushed up against the left and right hand side of the histogram is information in the scene that could not be captured in this exposure.


This is the finished tone mapped HDR image and its histogram, there is no information pushed up against either side of the histogram, which indicates we have retained the full dynamic range.


Readers of HDR360pro.com will receive a 15% discount on all Nik Software products including;
HDR EFEX PRO2™,  VIVEZA® 2, SILVER EFEX PRO™ 2,  Color Efex Pro™ 3.0,
and more including the Nik Complete Collection.
All you need to do is enter Coupon Code: “HDR360pro” during the checkout process at the Nik Store:

Nik Software, Inc. | Products


Jul 092012

New Version Offers Enhanced Features, Improved Interface and Performance*

I have just taken a close look at this major upgrade of HDR Efex Pro and am greatly impressed by the wealth of new features.

I suggest that you download the Free Trial version. Should you decide to purchase, please use Coupon Code “HDR360 pro” to save 15%.

If you purchased HDR Efex Pro “1” on June 9, 2012 or after, HDR Efex Pro 2 is a free upgrade.

If you purchased HDR Efex Pro “1” Prior to June 6, 2012 the upgrade price is $49.95.


Save 15% on the NEW HDR Efex Pro 2 with

Coupon Code: “HDR360pro”

 Nik Software, Inc. | Purchase

Nik Software today released HDR Efex Pro 2, a powerful new version that enables professional and amateur photographers to create exceptional natural and artistic images. HDR Efex Pro 2 represents the next generation of high dynamic range photography that produces exceptional results. This new version not only adds a wide range of new features, but is also built on a proprietary and even more powerful tone mapping engine, providing unrivaled speed and quality. The company’s patented U Point(R) technology enables precise, selective fine-tuning, simplifying and speeding up the process for creating extraordinary high dynamic range images.







Jun 212012

H.D.R. Photography for the Realist – NYTimes.com

Jun 162012

Here is the next installment of HDR tips by Unified Color VP of Marketing John Omvik. Here’s John:

In my last post I discussed the importance of firmly securing your camera when shooting exposure brackets for HDR scenes. The key was to eliminate movement between frames that can cause merge and alignment issues. Once the camera is secure, our attention needs to shift to the objects themselves.

This image has moving water and clouds, the smooth de-ghosting option is best for this type of scene. It smoothly blends the images producing sharp results in stationary objects like the rocks in the foreground and blends the movement in the water.

Since we are taking multiple exposures that will be merged together it is also just as important to avoid moving objects in your scene that can change their location or position from one frame to the next. Objects moving between frames are called ghosts because they can show a combination of both the moving object as well as the background scene and appear ghost like. Since we are dealing with HDR and multiple exposures that render different brightness levels from the individual frames, a ghost may not appear as a solid image, but only part of a tonal range of the object. For example if an object moves between frames, the shadow portion of the object may render in one position while the highlights render in another.

This image has stationary objects and a person walking through the frame in the upper right corner.

There are 2 types of ghost effects, and many different ways to address them, I call them rooted and mobile ghosts. A rooted ghost is slight movement in what is really a fixed object. Example of these are leaves of a tree, water in a stream or even clouds in the sky. In most cases these have some anchor point in the image that isn’t moving (for clouds, the blue sky counts as an anchor). In these cases we are not so concerned with detail in the moving parts and prefer to smoothly blend the motion preserving the sharpness of the other elements in the image. In HDR Expose 2, we refer to this as “Natural” Ghost reduction. Mobile ghosts are objects that actually move from one position in the image to another between frames, such as a car driving or a person walking through a scene. Rather than blend the object which would look strange we prefer to isolate the object with a sharp edge that better defines the object and allows us to more easily clean it up in post. In HDR Expose 2 we call that the “Sharp Edges” ghost reduction. For images that have both rooted and mobile ghosts there is the smooth edges option that attempts to best address both types of motion. If you are using 32 Float v2 to process your HDR images and Photoshop to do the merge step, you have the option of selecting a “key frame” that the others are compared against in order to isolate movement.

In this case the natural option produces undesirable results the moving object (person) is blended with the background and each other.

A close up look at the sharp edges method produces much better results. There is still a slight outline of the ghost from the other frame, but these are minor and can easily be retouched out. Another option would be to wait until the gentleman had made his way through the frame, but that is not always possible in crowded areas.

De-ghosting of any type is just additional image processing that you are better avoiding if at all possible. So until we have cameras that can capture the full dynamic range of a scene in a single shot, or can bracket so fast that they can freeze motion between frames, it is best avoid shooting in-door shots in busy locations with lots of people moving through a frame or shooting outdoor scenes on windy days.

May 292012

A view of England’s unique cultures, achievements and history from the film-maker’s perspective, shot in HDR (High Dynamic Range) photography. A Peter Crees Film – In association with NRP © 2012


Peter Crees on Vimeo