Apr 042015
 

 Learn more about Unified Color HDR software:

~

Nov 142014
 

In this 2-part webinar, professional photographer and educator Reed Hoffmann provides tips and techniques for capturing spontaneous HDR exposure brackets and merging, aligning de-ghosting and tone mapping them using the HDR Express 3 stand alone application and Adobe Lightroom plug-in. This Webinar was originally recorded on Nov 11, 2014.

Download the Free trial or Buy it Now

Nov 072014
 

reed1

Webinar Registration

In this free webinar, professional photographer and educator Reed Hoffmann demonstrates how to make the best of any high contrast situation. Learn how to overcome challenges that previously would have made it almost impossible to produce a good HDR photo without a lot of advance planning and special gear. Get the best results from scenes with moving objects, when you don’t have a tripod handy or have a camera that only supports 3 auto exposure brackets.

This Webinar will cover:
– How to evaluate a scene and determine if HDR is required
– How to choose the proper exposure brackets
– How to avoid common mistakes during capture
– How to choose the ideal set of images to merge
– How to use the HDR Express 3 standalone application and Lightroom plug-in
– Which merge options work best for different scenes
– How to process 32-bit color images in HDR Express 3 and create presets
– Options for saving your work in HDR Express 3

Who should attend? – Photographers and enthusiasts new to HDR or interested in learning about new tools and techniques. Existing customers who are currently using HDR Express 2 and considering upgrading to version 3.

About Reed:
A professional photographer for over 30 years, Reed Hoffmann’s career has ranged from newspapers to commercial work to teaching. He’s been shooting digital since 1996, and since then has helped nearly 50 organizations convert to digital, created numerous instructional photography and workflow programs and produced and taught the Nikon School of Photography. His clients have included Nikon, Lexar, Best Buy, the New York Times, Microsoft, NBC, Reuters, the Associated Press, Mark Burnett Productions and USA Today. Reed’s won many national awards for his photography and been named a Microsoft Icon of Imaging, Nikon Legend Behind the Lens and Lexar Pro Elite photographer. He’s led dozens of hands-on photography workshops all over the world and writes instructional stories on photography at http://reedhoffmann.com/blog/.

 Register Now

~
Nov 022014
 

“HDR fans: Want a little more control than your camera can provide you with for your high dynamic range photos? If so, it’s time to switch to your computer and really take charge of your photography — and an update to Unified Color Technologies’ consumer-friendly HDR Express app is here to help.

Based around the same algorithms that underlie in the company’s flagship HDR Expose 3, the latest version of HDR Express keeps things simple while providing useful tools like automatic alignment and deghosting of your source imagery, as well as support for raw files from more than 600 different camera models. And if you use Adobe’s Photoshop Lightroom or Apple’s Aperture (the latter on the Mac only), then HDR Express will integrate as a plugin, ready to help you straight from your image library.”

–Mike Thomkins

Click the image below to read the full article:

hdr-express-3-mac-screenshot

Here is a video tutorial “Introducing HDR Express 3”, with John Omvik:

To download the HDR Express 3 free trial or to purchase with your HDR360pro discount

please click the image below:

express3_box_prodpg

Oct 312014
 

In this tutorial John Omvik demonstrates the basic Adobe Lightroom workflow using the HDR Express 3 plug-in with the full workflow to produce natural looking tone mapped images from high contrast (HDR) scenes.

To purchase HDR Express 3 with your HDR360pro discount,
please click the image below:

express3_box_prodpg

Oct 312014
 
Please click the image below to download the free trial version:

Express-3-Email-Blast_pt-v4-670

 

To purchase HDR Express 3 with your HDR360pro discount,
please click the image below:

express3_box_prodpg

HDR Photography Beyond Your Imagination

Capturing a high contrast scene has always vexed photographers. We’ve all tried neutral density filters for landscapes and lighting equipment for interior shots in order to balance the wide range of light levels in our scenes. The results could be good but the work to get to the final image was intense. No longer!

Capturing high contrast scenes is now as simple as shooting three or more images of varying exposures and then merging those images into one high dynamic range file that reveals all your shadows and highlights. The magic is done with HDR software. But, not all HDR software is created equal.

Previously, HDR applications performed their contrast manipulation or “tone mapping” by creating an 8-bit or 16-bit image. Using an 8-bit or 16-bit file to create a large, high dynamic range file significantly reduces the file’s dynamic range, clips its color range and degrades the precision of image data.

That’s why we created our stand-alone HDR applications HDR Expose 3, HDR Express 2 and the Photoshop plug-in 32 Float v3. These are the only HDR applications that merge multiple exposures into a full 32-bit file using our patented Beyond RGB™ color model. And, most importantly, these are the only HDR photo editing applications where all tools and operations work in 32-bit, floating-point precision.

Creating an HDR Image – One Click or Total Control

HDR Expose 3 and HDR Express 2 use powerful image alignment algorithms to create an HDR image from multiple exposures. The resulting 32-bit image is then ready to have its wide contrast range adjusted to fit into the contrast range of your output device. Unlike other HDR applications which “tone map” their 8-bit or 16-bit image into a useable range, our applications take all the valuable data in your HDR image and “dynamic range map” it into a file that retains naturally clear highlights, vibrant mid-tones and beautifully open shadows.

HDR Expose 3 and HDR Express 2 can do this for you with a single click using the Dynamic Range Mapping tool. And, with HDR Express you have additional one-step tone mapping and style preset buttons. You can also choose to have full control over the mapping process by individually adjusting the image’s dynamic range, brightness, highlights, shadows and saturation. With these powerful tools you can dial in a beautifully natural HDR image or a highly stylized image depending on your artistic vision.

Advantages of Working in 32-bit Mode in the Beyond RGB Color Space

In digital photography the colors and brightness of each pixel are recorded as binary numbers. Depending on the power of your image editing application the numbers used to describe those pixels are restricted to 8-bits (256) or 16-bits (65,535). Naturally, the more numbers you have available to you the more variation you can describe in each pixel. The more variation that you can describe, the richer and more detailed your digital image will be.

Because color information is restricted to at most 16 bits in the RGB space used in most image editing applications and output devices, RGB is inherently a restricted color model — it is a restricted color space that cannot describe all the colors that can be seen by the human eye.

Imagine the tonal variations available to you by working in 32-bit, floating point mode in the Beyond RGB color space, the basis of HDR Expose 3, HDR Express 2 and 32 Float v3. The Beyond RGB color space brings all the colors your eye can see to the task of creating your HDR photography image.

Because the 32-bit floating point Beyond RGB color model is not based on the RGB model, the brightness and contrast changes made to your image in HDR Expose 3, HDR Express 2 or 32 Float v3 will not alter your original colors as you would in an 8-bit or 16-bit program.

In fact, every tool and operation in HDR Expose 3, HDR Express 2 and 32 Float v3 always works in the high-precision 32-bit floating point mode. This is why many pro photographers are using HDR Expose 3, HDR Express 2 and 32 Float v3 to perform non-color-destructive brightness, contrast and color adjustments to their non-HDR images. These pros create their images from RAW camera files and save out their files in 32-bit format as a base reference file before moving on to Photoshop or other programs for further editing. Why lose data before you have to? Why lose data at all?

It’s time for you to try HDR imaging and discover the beauty in a high dynamic range image and then working with that image in full, non-destructive 32-bit floating point mode. Download a free, 30-day trial version of HDR Expose 3 or HDR Express 2 today and experience the beauty of true HDR photography.

Oct 222014
 
I use Topaz Clarity often. Now you can save 25% with Coupon Code: octclarity

sig10000r

 Topaz Labs Downloads

“Wow!”

That’s what you say as you capture a photo of a breathtaking sunset, so beautiful that you’ll remember it for the rest of your life.

“…wow.”

…and that’s all you can say when you find that your image doesn’t look so good at 100%. It’s not as vivid, as punchy, or as real as real life! You see the world in much better contrast and detail than your camera. After all, it’s difficult to express the beauty of the real world in a two-dimensional image.

We designed Topaz Clarity to solve this problem. Clarity’s micro-contrast technology helps you add punch to your photos while still keeping them natural. Instead of spending a lot of time manually brightening and darkening selective parts of your image, Clarity can do it all in a few clicks:

“It doesn’t matter if you’re shooting fashion, architecture, or landscapes, micro-contrast can make your images POP. You’ll jump up and down in your editing chair from joy. In short, Clarity ROCKS.”

Frank Doorhof, fashion/celebrity photographer

Aug 132014
 

Just in case you missed your chance when onOne Software ran this deal the first time a few months back, the company is yet again giving away its Perfect Effects 8 Premium Edition software, usually $100, completely free in exchange for your email. Part of Perfect Photo Suite 8, Perfect Effect 8 is usually used alongside a RAW image editor like Lightroom. Because while there are a few basic editing options in there, the main draw of Perfect Effects is… well… the effects. More specifically: the presets. The premium edition offers 23 groups of presets, with more than 100 different presets total.

To view full article please click the link below:

PETAPIXEL

onOnePerfect_2

Aug 092014
 

During August 13-31, we’re running a 50% promotion on Topaz Adjust.

Adjust is an image enhancement plug-in designed to make your photos pop.

The 50% coupon code is: augadjust

You can create stunning images with dramatic contrast, incredible detail and vibrant color with award-winning Adjust. Preset options range from subtle, realistic enhancements to artistic HDR-like presets. In just a few clicks, it’s easy to produce a truly eye-catching look in a single image.

Buy Topaz Adjust Now

~

Aug 042014
 

“One of the features in HDR Expose 3 our customers tell us outperforms our competition is the Merge Key Frame feature that makes de-ghosting amazingly accurate. In this image, taken after sunset, of a young couple drinking in Half Dome at Yosemite’s Glacier Point gives a great illustration. In the middle of frame of the three-frame bracket sequence the young woman on the right turned her head to look at her boyfriend. I selected a frame where she was looking at Half Dome as the key frame and Expose 3 eliminated the movement. Really neat!”

– John Santoro

“The following image,  of Half Dome at sunset, shows HDR Expose 3 delivering truly natural HDR processing results.”

To read full article please click the link below:

unifiedcolor logo

Couple-At-Half-Dome-570

Image by John Santoro

To download the trial version or to order, click here or on the image below.
Be sure to enter discount code: “HDR360pro” to save 10% on HDR Expose 3.1

hdr-expose-32-float-3

Jul 102014
 

“This month we’re promoting our image masking software Topaz ReMask, which will be 50% off from July 15 – 31 with coupon code “julyremask”. We’re also releasing a substantial free update to ReMask for existing customers this Saturday.

There’s lots of masking tools out there, but we’ve focused on making ReMask the fastest + easiest to use. We like to say that it’s the only masking software that doesn’t require an instructions manual: http://www.topazlabs.com/remask

We’re dropping the ReMask price from $70 to $34.99 until the end of the month. Many customers tell us that ReMask is their favorite Topaz product, and we’re confident that this promotion will do well.”

-Eric Yang, Operations, Topaz Labs

Please click on the photo below to download the free trial version or to purchase Topaz Remask!

Screen Shot 2014-07-10 at 11.37.45 AM

 

 

May 252014
 

In this webinar photographer Richard Sisk demonstrates how to create stunning HDR Panoramas using the new Pano Prep Batch Processing feature in HDR Expose 3.1 and 3rd party stitching applications.

May 122014
 

HDRexpose3.1

 

unifiedcolor logo

Belmont, CA (PRWEB) May 12, 2014

Unified Color Technologies, the experts in high dynamic range imaging (HDR), today announced HDR Expose 3.1, a significant update to its standalone HDR image processing software. HDR Expose 3.1’s newest features, including faster merge and alignment tools, improved de-ghosting algorithms, a new panorama batch processing assist mode and a redesigned merge dialog, are designed to optimize any photographers’ HDR workflow and efficiently produce, high-quality, true color HDR images.

“I have been photographing panoramas commercially for over 20 years,” said Richard Sisk, founder of Richard Sisk Productions. “Whether shooting film or digital, creating accurate reproductions of high contrast scenes has always been a challenge. The new Pano Prep Batch Processing feature of HDR Expose 3.1 not only provides a big productivity boost, but also helps me achieve the best quality results using my RAW image files and Unified Color’s 32-bit Beyond RGB HDR workflow. With HDR Expose, I am able to create universal tone mapped 16-bit TIFF files for each panel of the scene, that I can then stitch together for seamless results, using my favorite panorama software.”

“We have consistently worked to change photographers’ views of HDR image processing and introduce new tools for unlocking creativity,” said John Omvik, vice president of marketing for Unified Color Technologies. “The strike against HDR photography has been that the process of creating the most high quality images was time-consuming and stressed the resources of even the most powerful computer systems. We developed HDR Expose 3.1 to make HDR processing faster, smoother and simpler, and to stretch the boundaries of what’s been thought possible in the past.”

HDR Expose 3.1’s full features include:

New Panorama Batch Processing assist mode – HDR merge individual panels of a panoramic scene and tone map them as a group to provide even, consistent output that can be stitched into a wide panorama (or 360° panorama using 3rd party applications)
Faster Merge & Alignment – Seamlessly merge images up to 35% faster* than in previous versions
Improved de-ghosting algorithms – New manual controls offer more flexibility minimizing noise and removing ghost artifacts from moving subjects
Redesigned Merge dialog – Makes grouping images for the merge process and selecting key frames easier than ever before
DNG source filter option – Now filters DNG files separately from other RAW file formats
Bug fixes and other optimizations

Read more: 

 

Feb 022014
 

Try Photomatix Pro 5 Free!

Here’s how:

Visit the Photomatix Download site:

Download HDR photography software Photomatix

Download the Photomatix Pro trial version for Windows or Mac.

If you decide to purchase, enter the coupon code:

“HDR360pro”

to receive the special 15% discount for readers of HDR360pro.com.

The coupon code may be applied to any of the Photomatix variations.

Please check out Farbspiel Photography for more great videos and information from Klaus Herrmann:

farbspiel photography – View. Learn. Connect.

~

Nov 292013
 

 New Panorama Prep Batch feature is on the way!

Creating an HDR panorama can be difficult… The big problem is that nearly all HDR software calculates HDR tone mapping by measuring the white point and black point within a set of bracketed set of images. When creating an HDR panorama you will have several bracketed sets and since each set may vary in this regard, the resulting panorama stitch will produce inconsistent results. Now for those of us who create panos, Unified Color is planning to release an update to HDR Expose 3 that will solve this problem. The software will look at an entire folder of bracketed images, find the panoramas and calculate an overall white and black point for each pano as the basis for tone mapping.  Once rendered you stitch the images in Photoshop CC, Autopano Pro, PTGui, etc. Stay tuned for more information about this.

I have had the pleasure of trying this exciting new feature!

It’s Coming Soon as a free upgrade!

Here is a sample:

© 2013 Richard Sisk

hdr-expose-32-float-3
Coupon Code: HDR360pro
HDR Photography | Photo Editing Software & Programs by Unified Color

Photomatix Pro 5 – Review of the new features, with Klaus Herrmann

 HDR Info, HDR Software, HDR Styles, HDR360pro Discounts  Comments Off on Photomatix Pro 5 – Review of the new features, with Klaus Herrmann
Nov 062013
 

Photomatix Pro 5 – Review of the new features – farbspiel photography

Try Photomatix Pro Beta:

Beta Release – Photomatix Pro 5

Nov 052013
 

As many of you know,  Nik was bought by Google several months ago. There have been a number of changes in how the software is marketed and sold. For example the “Google Nik Collection” is now sold by as a package of plug-ins for $149. This is a major price reduction. In addition the “HDR360pro” coupon code still works providing readers here with an additional 15% discount!

Oh, and one more useful bit of info: If you have purchased any of the Nik software products in the last two years you are eligible for a free upgrade to the entire “Google Nik Collection”! in order to get the upgrade you will need to Email Google through the Google Nik Collection site below:

Click the image below to order or try now:

googlenik2

Google Nik Collection

~

Tony Sweet Fine Art Photography, Workshops and Instruction
Oct 292013
 

hdr-expose-32-float-3

Unified Color to add HDR pano processing in HDR Expose 3.1

Creating an HDR panorama can be difficult… The big problem is that nearly all HDR software calculates HDR tone mapping by measuring the white point and black point within a set of bracketed set of images. When creating an HDR panorama you will have several bracketed sets and since each set may vary in this regard, the resulting panorama stitch will produce inconsistent results. Now for those of us who create panos, Unified Color is planning to release an update to HDR Expose 3 that will solve this problem. The software will look at an entire set of bracketed images and calculate an overall white and black point as the basis for tone mapping.  Stay tuned for more information about this great new feature from Unified Color.

HDR Photography | Photo Editing Software & Programs by Unified Color

Sep 232013
 

This VR Tour HDR image was processed in HDR Expose 3 from Unified Color.

HDR Photography | Photo Editing Software & Programs by Unified Color

By the way, you can click full screen after the “Little planet” introduction. Be sure to have your speakers on…

 Thanks to Robert Barnes for posting a link to this VR Tour on his fine blog:

BGB • BARNES GALLERY BLOG | Behind the Scenes at Barnes Gallery

Thanks also to John Santoro for posting a link to this VR Tour on the Unified Color Website and Blog:

A Fantastic VR Minute – HDR In Motion

VR Tour © 2013 Richard Sisk

Aug 072013
 
Getting the Right Light in a Photo – NYTimes.com