Oct 092015
 

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The company that has made its name putting cameras in the air is bringing them back to the ground.DJI, the world’s largest drone manufacturer, announced today at the London Film Festival a new product called Osmo, which isn’t intended for drones at all. It’s a tiny, hand-held device (what’s known as a “three-axis gimbal” in videography) that integrates with cameras made by DJI and allows for video shot by people on the ground to have the smooth, gliding look of footage shot by an airborne drone. An Osmo costs $649, and also comes with a 4K, 12-megapixel camera.

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