Panasonic hints at a future entry-level full-frame camera, by Phil Hall

 Gear, Mirrorless  Comments Off on Panasonic hints at a future entry-level full-frame camera, by Phil Hall
Jan 042019
 

We know Panasonic is launching its professional-focused Lumix S1 and S1R full-frame cameras this year, but it looks like we could see a more affordable entry-level model as well.

In a wide-ranging interview with DPReview.com, the President of Panasonic’s Imaging Network Business Division, Yosuke Yamane, was questioned on whether the new full-frame S series will grow to include entry-level products.

Yamane responded that “the first generation will be specialized for professionals, but in the future, of course we’re also aiming to attract entry-level users”.

It appears, though, that for now the priority is to appeal to professionals, with Yamane stating that “our image to professional users is very important. That’s why we’re attacking this segment [initially]”.

Yamane also discussed aspects of the philosophy behind Panasonic’s first full-frame mirrorless cameras, from why the company chose to enter the sector to its decisions regarding the size of its cameras. 

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Go Wide with the New Sony 16-35mm f/2.8 GM and 12-24mm F/4 G, by Adam Plowden

 Gear  Comments Off on Go Wide with the New Sony 16-35mm f/2.8 GM and 12-24mm F/4 G, by Adam Plowden
May 192017
 

The new Sony 16-35mm F/2.8 GM and 12-24mm F/4 G are the latest additions to the wide-angle end of their lens line-up for full-frame E-mount cameras.

Sony 16-35mm F/2.8 GM

Professional video creators and filmmakers have been eagerly anticipating the release of a wide-angle G Master lens, and the wait is finally over. The Sony 16-35mm F/2.8 GM promises sharpness across the zoom range and throughout apertures, with Sony promoting the extreme aspherical (XA) element – the largest Sony has ever created – to achieve the greatest resolution and lowest image distortion. The Nano AR coating also is supposed to reduce the unwanted flare and ghosting that often plague wide-angle shots.

Eleven aperture blades promise a pleasing circular bokeh, even when shooting at the minimum focus distance of 28cm, where lower-end wide-angle lenses struggle with creating depth and maintaining sharpness.

Two direct drive SSM systems handle the auto-focusing capabilities, working with the floating focus configuration to achieve fast and precise results while remaining quiet in operation, thus catering for both photography and video applications.

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