The Seven Year Itch – FCP X, Zero to Hero?, by Matthew Allard ACS

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Jun 212018
 

Seven years ago today, Apple unveiled FCP X, the successor to Final Cut Pro 7. FCP X was billed as being a revolutionary new version of the world’s most popular Pro video editing software which completely reinvents video editing with a Magnetic Timeline that lets you edit on a flexible, trackless canvas. 

On launch, Apple’s senior vice president of Worldwide Product Marketing Philip Schiller said,  “Final Cut Pro X is the biggest advance in Pro video editing since the original Final Cut Pro. We have shown it to many of the world’s best Pro editors, and their jaws have dropped.” Unfortunately for Apple, a lot of their existing Final Cut Pro users didn’t see it that way. By changing the whole concept of how editing should be done, Apple was taking a massive leap of faith and they were hoping their loyal Final Cut Pro user base would follow suit. The problem was that whenever you take a platform that people are familiar with and suddenly change it around there is always going to be blowback. Whether Apple actually expected this blowback or not is something we may never actually know.

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Feb 242015
 

Denver Riddle at Color Grading Central has been teasing us with screen grabs of his Color Finale plugin for Final Cut Pro X. Well today is the launch day and if that’s not enough we also have a coupon code for $20 off the purchase price. Excited?

Color Grading Central

Colour correction wheels and curves. Probably two of the most requested features for Final Cut Pro X since its launch. Denver has now filled those desires with the new layer based $99 plugin called Color Finale.

We also have discount offer on Color Finale for FCP.co readers. Just use the code FCPCO20 when purchasing and you will get $20 off the price. The code is good for 7 days and will expire on 3/3/2015.

httpvh://vimeo.com/119422039

httpvh://youtu.be/y7gcQbUcyY4

httpvh://youtu.be/sU3nSPbrcb8

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