There’s a huge problem in photography that’s bigger and more prevalent than most would imagine, and really that makes for a truly insidious problem simply because most people don’t even know they have one. I’m also willing to bet my next bottle of Laphroiag that most of you have this problem – not all, but most. So what is it? Color calibration. Yes, fine, it’s not exactly sexy, and I would deliberately spill my drink on you at a party if you began to speak about it, but it’s oh-so-necessary.
Color calibration for monitors and of printers specifically is what we’re talking about here. Please, please, please listen to me when I tell you that if you’re not color calibrating your equipment, you’re killing the images you work so hard to execute. Not to mention you’re likely going to waste money and time, and it’s largely preventable.