One key to longevity in filmmaking or photography is to have regular clients that you enjoy working with. What’s even better is when you have enough work coming in from those top clients, so that you can actually pick and choose the projects you take on, and even go as far as to expand your business or pass work off to qualified associates for a modest finders fee. It takes a long time to get there, but being savvy about building a client base can help tremendously.
I get asked all of the time about where someone can go to find work, but honestly that’s an extremely difficult question, without a singular answer. There’s quite simply, no secret formula for finding work. It’s a combination of many things, some of which are out of our hands, as filmmakers, photographers, or any type of independent creative. Outside a few individuals who get lucky early in their career or have projects that go viral, there’s little more to do than work hard and put yourself in a position to make the most of opportunities when they present themselves. So where might those opportunities exist? I recently relocated to Lexington, Kentucky, and I’ve been spending my recent time researching and doing honest work to find new potential clients I can market myself to. Here’s how I approached this process, and where I’ve found some success in finding those elusive opportunities.