How Instagram Is Changing the Way Brands Look at Photography, Online and Beyond

 News  Comments Off on How Instagram Is Changing the Way Brands Look at Photography, Online and Beyond
Aug 252015
 

taco-bell-instagram-effect-2015

Call it the “Instagram Effect”—that filtered, shadowed, sharpened, brightened, tilted, faded, structured, saturated way of seeing life through a lens. It’s changed the way people portray themselves and see others.

And it’s having the same impact on brands.

Design teams are beginning to see the benefit of moving away from over-lit, over-staged and generally over-edited photography for their campaigns and instead are favoring a more organic (albeit filtered) look and feel that matches the medium—on Instagram itself, obviously, but also in print and across an array of other media.

“We kind of call it ‘perfectly imperfect,'” said Nathan Iverson, evp and design director at Deutsch LA. “People will call you out pretty easily if your food looks overly propped or overly perfect, because that’s not how it is.”

Read More:

adweek.com

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Apple ad was one of Robin Williams’ final productions, by Mike Murphy

 Apple, News  Comments Off on Apple ad was one of Robin Williams’ final productions, by Mike Murphy
Aug 142014
 

“As the world mourns the death of Robin Williams and remembers his greatest moments, one of his final commercial productions shouldn’t be overlooked. Williams provided the voiceover for Apple’s “Your Verse” series of iPad Air commercials, which debuted in January. The ads feature Williams reciting his stirring monologue on the meaning of life from the 1989 film, “Dead Poets Society.” Apple has a long history of making memorable commercials. This one was no different, and is all the more poignant for being one of Williams’ final projects.”

“There’s no word yet on whether Apple will continue with the ad campaign in the wake of Williams’ death.”

 

To view full article please click the link below:

siliconbeat

 

httpvh://youtu.be/jiyIcz7wUH0

Professional HDR Photography for Advertising, by Thoen & Associates!

 HDR Info  Comments Off on Professional HDR Photography for Advertising, by Thoen & Associates!
Mar 252011
 

Although many amateur photographers use HDR in a variety of ways, professional shooters like Thoen & Associates often take HDR to a whole different level. We can all learn something from experienced professionals like Greg Thoen and Jeff Natrop! The Thoen & Associates Studio is located in the beautiful Minneapolis, Minnesota area. Please click the link below, and prepare to be impressed!

Minneapolis MN HDR Photographer | Thoen & Associates | High Dynamic Range Photography | Advertising Photographer | Commercial Photographer | HDR

Minneapolis Product Photographer Thoen & Associates Advertising Photography specializes in Commercial, Illustrative and Product Photography. They meet the demanding needs for Commercial Advertising, Packaging, Web, Brochures, Catalogs, Outdoor Boards, POP Displays and Trade Shows. Complex to Simple, Real to Imaginary.

Their expertise extends to the areas of Food, HDR, Industrial, Interior, Medical, 360 Product, and People.

 

For a personal portfolio showing, or to discuss your project, call or email Greg at 763.315.2961 • greg@thoenphoto.com