Feb 242020
 

Last year, Usman Dawood of Sonder Creative decided to switch systems from Sony to Fujifilm for both his stills and video work, but he didn’t end up doing it. In this video, he shares the three main reasons why the switch never happened—in other words: the three “major” advantages of Sony cameras over Fuji.

The point of this video, says Dawood, is not to trash on Fujifilm or turn people off from the system. His goal is to inspire change in a company he respects a great deal.

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