If you’re shopping for a new television, you’ve probably noticed manufacturers have stopped touting 4K TVs as the hot new thing. These days, it’s all about HDR — high-dynamic range. Is this just another clever marketing term to make you feel like your TV is outdated? In a word: No. While a standard-issue 4K TV is equipped with more pixels than its HDTV counterpart, an HDR TV can do more with those pixels. But what is HDR TV?
An HDR TV is a 4K TV with built-in support for one or more HDR formats. We’ll dig into these formats and their differences below, but for now, this is why HDR matters: It provides a much brighter image with a higher level of contrast between light and dark areas on the screen, while also taking advantage of more colors, to create a much more realistic image. In short, HDR looks way better.