Canon has announced the launch of the EOS M200, a small camera featuring a 24-megapixel APS-C sensor, Dual Pixel autofocus and 4K video. Canon has also packed in a few features that make it more accessible to those without a deep knowledge of photography who are looking to produce and share content quickly on social media. What’s more interesting, however is the marketing video itself.
When watching the video above, a few things jumped off the screen at me.
Connected But Still App-alling?
Web-ready content is key in today’s media environment and Canon is keen to push the M200’s wireless and Bluetooth connectivity. However, users can but hope that Canon is also taking steps to improve its smartphone apps which don’t have a particularly good reputation. Given that the example in this video shows a camera with the nickname of “EOSM200_C64D7,” Canon might still have a long way to go when it comes to understanding how to make something user-friendly.