Seven years ago today, Apple unveiled FCP X, the successor to Final Cut Pro 7. FCP X was billed as being a revolutionary new version of the world’s most popular Pro video editing software which completely reinvents video editing with a Magnetic Timeline that lets you edit on a flexible, trackless canvas.
On launch, Apple’s senior vice president of Worldwide Product Marketing Philip Schiller said, “Final Cut Pro X is the biggest advance in Pro video editing since the original Final Cut Pro. We have shown it to many of the world’s best Pro editors, and their jaws have dropped.” Unfortunately for Apple, a lot of their existing Final Cut Pro users didn’t see it that way. By changing the whole concept of how editing should be done, Apple was taking a massive leap of faith and they were hoping their loyal Final Cut Pro user base would follow suit. The problem was that whenever you take a platform that people are familiar with and suddenly change it around there is always going to be blowback. Whether Apple actually expected this blowback or not is something we may never actually know.