In the pantheon of lens focal lengths, 28mm is a bit of an outlier. Photojournalists are more apt to reach for the 35mm, while many manufacturers have settled on 24mm for primes and the wide end of their zoom lenses. But 28mm has become visually familiar to consumers because its field-of-view equivalent can be found on many smartphones like the iPhone.
Zeiss caused a ruckus when it announced its line of Otus lenses in 2013; a line designed for maximum still photography performance with a weatherproof construction made of glass, aluminum, and rubber. Maximum quality also means eye-popping prices. The 28mm f/1.4 Otus can be yours for a touch under $5,000.