Jul 082017

C.P. Goerz has unveiled a new lens called the Citograph 35. It’s a 35mm f/8 lens that promises to “always be in focus”. Cito means spontaneous in Latin, and that’s where the name is derived from. The German start-up behind the Kickstarter campaign wants to bring spontaneity back to photography and Instagram on a more professional level.

So how exactly does this lens work? With a fixed focus set to the hyperfocal distance point, everything at 9 feet or more from the lens is in focus.

The key thing about this lens is how compact it is, weighing only 120 grams. It’s “one of the thinnest lenses in the world,” and looks almost unnoticeable on your camera.

It’ll be available for Nikon, Canon Sony, Leica M, Micro Four Thirds, and Fuji cameras. The creators envision this lens being used on all sorts of DSLR and mirrorless bodies, bringing impulsive photography back to professional cameras.

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