FUJIFILM GFX 100 REVIEW, by Greg Scoblete

 Gear, News  Comments Off on FUJIFILM GFX 100 REVIEW, by Greg Scoblete
Jul 262019


The GFX100 is the first in its class to sport a 102-megapixel back-side illuminated image sensor, in-body stabilization and a hybrid autofocus system with phase detect pixels covering nearly 100 percent of the image sensor. According to Fujifilm, the AF system is 210 percent faster than the contrast-detect system used in the GFX 50R.

It’s also capable of recording 4K (4096 x 2160)/30p video at 400Mbps–another medium-format first. You can apply film simulations during video recording as well as output a 10-bit, 4:2:2 signal through HDMI to an external recorder. The camera supports Fujifilm’s F-Log profile (Rec 2020) and there are both microphone and headphone jacks.

Don’t Miss: Fujifilm GFX 50R Lab Review

The camera offers a native ISO range of 100-12,800 (expandable to 50-102,400) and 16-bit RAW image capture.

You’ll enjoy 5.5 stops of image stabilization along 5-axis thanks to the camera’s in-body stabilizer. Fujifilm suspended the shutter unit with four springs to minimize shutter shock and keep those 100-megapixel files pristine.

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Top 10 USA Photography Destinations for Summer 2019

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Jul 022019
Photo: Richard Sisk

It’s now officially summer. The weather is warm and the opportunity is hot for travel and photographing some of the best places this country has to offer. There are countless destinations to visit and photograph, but some destinations stand out over others, as premiere hubs for adventure. 

Here are the top ten USA photography destinations for summer 2019, all of which offer some of the best locations for photography.  

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Why the Hasselblad CFV II 50C is the Perfect Weapon to Fight Fujifilm JUN 27, 2019 , by Usman Dawood

 Uncategorized  Comments Off on Why the Hasselblad CFV II 50C is the Perfect Weapon to Fight Fujifilm JUN 27, 2019 , by Usman Dawood
Jun 272019

Fujifilm is the largest medium format camera manufacturer in the world. Its resources are vast and the experience it has as a company is extensive. Hasselblad, on the other hand, is a tiny Swedish company that solely produces niche high-value cameras. This may seem like a David and Goliath type story, but considering the sheer differences in size between the two companies, this is more of a David and Godzilla type story.  

Recently Fujifilm released its highly-anticipated 100mp medium format camera, the GFX 100. This camera is incredible for a number of reasons. When the development was first announced last year at Photokina, I was impressed by the vast number of features and the extremely reasonable price point. Yes, it is relatively expensive, but at $10,000, it’s the cheapest 100-megapixel camera on the market by a huge margin.

Since  Hasselblad is the only competitor to Fujifilm when it comes to mirrorless medium format cameras, many photographers were waiting for its response. Unfortunately, being the much smaller company, it’s difficult to compete in specifications alone, so the latest camera from Hasselblad has been met with more of a lukewarm reception

The first thing is the build quality, which is simply stunning — it’s a true return to form for Hasselblad when it comes to the build and design. The solid metal construction and leatherette finish are very reminiscent of the classic Hasselblad cameras. Simply put, this camera is astoundingly beautiful, and Hasselblad has used its design as a means to differentiate themselves in the market.

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10 Tips for Shooting Epic Drone Photos, by Albert Dros

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Jun 262019

Aerial photography is a different game than photographing from the ground. It’s much more difficult and slower to make a composition and you have to think of all kinds of rules and limitations to get your shot. However, drones opened up many new angles and possibilities when it comes to photography.

I love new technology and I love drones. I mainly use the small drones (Mavic 1 ProMavic 2 Pro) because they’re easy to bring with me in my backpack. I have been photographing with drones for a while now and I want to share some tips on how to take a good photo with your drone.

Making a Living in Photography in the Age of Social Media, by Christopher Malcolm

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Jun 262019

After finding myself in yet another strange new world last week, I began to reflect on the future of photography and steps necessary to protect the profession we love.

The other night I went to a promotional event for a well known fitness brand. Not the biggest name in the market, but large enough to afford some rather posh retail space in higher rent districts of major cities for their stores to thrive. A growing company with an upscale product. Perusing the shelf, I noticed a pair of sweatpants coming in at a healthy $130.

How I was invited is somewhat unbeknownst to me. I am a commercial fitness and activewear photographer. I’ve been banging on this particular company’s metaphorical door for a couple years now. Sending promos pieces and cold calls in their direction. I like the brand and would love an assignment. But this particular invite wasn’t to fulfill a brief. I was strictly there as a guest.

They were offering a free fitness class and mini-reception at one of their stores in an upstairs fitness studio that I didn’t even know existed. Being both a fitness fanatic and a cheap bastard, the offer of free sweat generation was too much to pass by. I also figured it might be a good time to do a bit of networking, unintentionally intentionally dropping my own name and photographic specialty into every conversation just in case it might somehow make its way into the right set of ears.

I didn’t really know what to expect and the invite was a bit vague. But it was a Thursday night, and my internet (and thus Netflix) was on the blink, so my remaining options were digging into my DVD collection or going out for a bit of adventure. I chose the latter.

Atomos Shogun 7 – Hands-On with Jeromy Young

 Cinematography, Gear  Comments Off on Atomos Shogun 7 – Hands-On with Jeromy Young
Apr 302019

Ahead of NAB 2019, Atomos announced the Atomos Shogun 7 which we reported about here. This workhorse can record in ProRes RAW up to 5.7K resolution, it features live switching capabilities, and the 1500 nits HDR display can show you up to 15+ stops of dynamic range. We had the chance to talk with Atomos’ CEO Jeromy Young about their new flagship recorder and the main differences with the Atomos Inferno.

Atomos Shogun 7 Tech Specs and Features

The Atomos Shogun 7 is one of the most powerful external recorders in the market. Here are some of the highlights:

  • Accepts RAW signals and records it to ProRes RAW, ProRes, CinemaDNG and Avid DNxHD.
  • Recording up to 5.7K at 30fps, 4K at 120fps and 2K at 240fps.
  • Color sampling in 10-bit 4:2:2 available in ProRes and DNxHD up to DCI 4K at 60fpd and 2K at 240fps.
  • Four 6G/3G-SDI or dual 12G-SDI inputs, two 4K-SDI 12G or HD-SDI 3G/6G outputs.
  • One HDMI 2.0 input, and one HDMI 2.0 output with HDMI-SDI cross-conversion.
  • Optional audio breakout cable available for XLR audio input, with phantom power. Also, there is a 3.5mm mini-jack output.
  • It is powered via Sony L-series batteries. Two slots support hot swapping for continuous power.
  • Record to 2.5″ SSD/HDD media. This can be approved SATA SSD drives, using the included Master Caddy II, or AtomX SSDmini drives.
  • Four ARRI anti-rotation mounting points on the top and bottom for secure mounting.

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Full LEITZ PRIME Set and Two LEITZ ZOOM Lenses Announced

 Gear  Comments Off on Full LEITZ PRIME Set and Two LEITZ ZOOM Lenses Announced
Apr 302019

After last year’s exclusive sneak peak, Leitz/Leica recently finally unveiled their new LEITZ PRIME lenses and LEITZ ZOOMs. While the PRIMEs come in a full set of 11 lenses, the ZOOMs come as two lenses covering focal lengths from 25mm to 125mm. And all 13 lenses are color-matched!

Just a brief history course before we get started about these new primes and zooms: Regarding the company names Leitz and Leica, there might be some confusion, but to clarify things, here it is in a nutshell: it’s basically the same company. It was founded as Ernst Leitz Wetzlar GmbH and –much later, in the 1980s– transformed into Leica (Leitz Camera).

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